Business Development & Marketing Strategies Course
Join us for an exclusive event delving into Dubai’s cutting-edge business development and marketing strategies ecosystem. As one of the world's most dynamic and innovative business hubs.
This event will bring together industry leaders, visionaries, and experts to explore the latest trends, strategies, and technologies driving success in sectors like real estate, health, tech, and more. Participants will gain actionable insights into business development tactics, AI-powered marketing tools, and advanced sales techniques that are shaping the future of entrepreneurship in the region.
Whether you're a seasoned professional or an emerging entrepreneur, this event is designed to empower you with knowledge, connections, and strategies that will help you lead your business to the next level.
Workshop 1
Sat - 19th October
Modern Marketing vs. Traditional Marketing Trends
Kick off the series by exploring the evolution of marketing strategies,
comparing traditional methods with modern digital approaches, and
learning how to integrate both for maximum impact.
Workshop 2
Sun - 20th October
Marketing Mix
Dive into the fundamentals of the marketing mix (Product, Price,Place, Promotion) and learn how to effectively balance these elements to meet market demands.
Workshop 5
Sat - 02th November
Marketing intelligence Vs Market Research
Learn the critical differences and complementary roles of market intelligence and market research, and how to leverage both for strategic decision-making.
Workshop 7
Sat - 09th November
Mass market vs Niche market Strategies
Explore the strategic implications of targeting broad markets versus specialized niches, and determine the best approach for your business goals.
Workshop 8
Sun - 10th November
Branding Strategies
Build and refine your brand identity, ensuring it resonates with your target audience and stands out in a crowded marketplace.
Workshop 10
Sat - 23th November
Business Diversification Strategies
Explore strategies for expanding your business into new markets or product lines, minimizing risks, and maximizing growth opportunities.
Workshop 11
Sun - 24th November
B2B & B2C marketing strategies
Understand the fundamental differences between B2B and B2C marketing, and how to tailor your strategies effectively for each market.
Workshop 13
Sun - 01th December
Marketing metrics
Learn how to track and analyze key marketing metrics, ensuring your strategies are data-driven and effective.
Workshop 14
Sat - 07th December
Data Driven Marketing with AI
Delve into how AI and big data are transforming marketing, enabling more precise targeting, personalized experiences, and informed decision-making.
Workshop 15
Sun - 08th December
Blockchain marketing
Explore the role of blockchain technology in marketing, including its applications in
enhancing transparency ,security, and trust in digital transactions.
Workshop 17
Sun - 15th December
Business Development strategies & Marketing plan
Conclude the series by integrating your business development efforts with a comprehensive marketing plan that drives growth and aligns with your long-term objectives.