Workshop 1

Sat - 19th October 

Modern Marketing vs. Traditional Marketing Trends

Kick off the series by exploring the evolution of marketing strategies,

comparing traditional methods with modern digital approaches, and

learning how to integrate both for maximum impact.

Workshop 2 

Sun - 20th October 

Marketing Mix

Dive into the fundamentals of the marketing mix (Product, Price,Place, Promotion) and learn how to effectively balance these elements to meet market demands.

Workshop 3 

Sat - 26th October 

Customer Relationship Management and Artificial intelligence

Discover how AI is revolutionizing CRM, offering tools to personalize customer interactions, automate processes, and enhance customer loyalty.

Workshop 4 

Sun - 27th October 

Consumer Behavior

Gain insights into consumer psychology, understanding what drives purchasing decisions and how to influence them through targeted marketing efforts.

Workshop 5 

Sat - 02th November 

Marketing intelligence Vs Market Research

Learn the critical differences and complementary roles of market intelligence and market research, and how to leverage both for strategic decision-making.

Workshop 6 

Sun - 03th November 

Competitive advantage strategies

Develop strategies to create and sustain competitive advantages in your industry, ensuring long-term business success.

Workshop 7 

Sat - 09th November 

Mass market vs Niche market Strategies

Explore the strategic implications of targeting broad markets versus specialized niches, and determine the best approach for your business goals.

Workshop 8 

Sun - 10th November 

Branding Strategies

Build and refine your brand identity, ensuring it resonates with your target audience and stands out in a crowded marketplace.

Workshop 9 

Sun - 17th November 

Marketing Campaigns Strategies

Learn how to design, execute, and optimize marketing campaigns that align with your business objectives and drive measurable results.

Workshop 10 

Sat - 23th November 

Business Diversification Strategies

Explore strategies for expanding your business into new markets or product lines, minimizing risks, and maximizing growth opportunities.

Workshop 11 

Sun - 24th November 

B2B & B2C marketing strategies

Understand the fundamental differences between B2B and B2C marketing, and how to tailor your strategies effectively for each market.

Workshop 12 

Sat - 30th November 

Digital-marketing strategies

Stay ahead in the digital era by mastering online marketing tactics, including SEO, social media, content marketing, and more.

Workshop 13 

Sun - 01th December 

Marketing metrics

Learn how to track and analyze key marketing metrics, ensuring your strategies are data-driven and effective.

Workshop 14 

Sat - 07th December 

Data Driven Marketing with AI

Delve into how AI and big data are transforming marketing, enabling more precise targeting, personalized experiences, and informed decision-making.

Workshop 15 

Sun - 08th December 

Blockchain marketing

Explore the role of blockchain technology in marketing, including its applications in enhancing transparency ,security, and trust in digital transactions.  

Workshop 16 

Sat - 14th December 

Agile marketing

Adopt agile methodologies to make your marketing processes more flexible and responsive to market changes and customer needs.

Workshop 17 

Sun - 15th December 

Business Development strategies & Marketing plan

Conclude the series by integrating your business development efforts with a comprehensive marketing plan that drives growth and aligns with your long-term objectives.