Courses

1. Modern vs. Traditional Marketing

• Explore the transition from traditional methods, such as print advertising, to modern digital platforms.

• Understand the impact and effectiveness of both approaches.

Learning Outcomes:

• Understand the evolution of marketing strategies.

• Evaluate the strengths and weaknesses of both traditional and modern marketing.

• Duration: 4 Credit Hours

2. The Marketing Mix

• Learn about the 7Ps of marketing (Product, Price, Place, Promotion, People, Process, and Physical Evidence).

• Adapt the marketing mix to suit today’s dynamic market environment.

Learning Outcomes:

• Understand the core components of the marketing mix.

• Apply the 7Ps framework to real-world business scenarios.

• Duration: 4 Credit Hours

3. Consumer Behavior

• Analyze how consumers make purchasing decisions.

• Identify the internal and external factors that influence those decisions.

Learning Outcomes:

• Gain a deep understanding of consumer decision-making processes.

• Identify the key factors influencing consumer behavior in the marketplace.

• Duration: 4 Credit Hours