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Marketing Strategies and Business Development Course BMS

Starts
Egypt
Ends
Egypt
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The Marketing and Business Management (BMS) program is now available online, allowing you to join from anywhere and gain the practical and strategic skills you need in today's job market.

The program includes a comprehensive, progressive path from the fundamentals to the executive level, and upon successful completion of all program requirements, you will receive the BMS Executive Level certificate.

11/7  Saturday  9 PM - 4 PM 

1. Strategy vs. Tactics

The Fundamental Difference That Creates Marketing Success

Understand the essential difference between long-term strategic planning and short-term tactical execution, and how mastering both is the key to sustainable growth and advancing your professional career and business.

13/7  Monday  9 PM - 4 PM 

2. The Power of the 7Ps

Mastering the Elements of the Comprehensive Marketing Mix

Learn how to use Product, Price, Place, Promotion, People, Process, and Physical Evidence to achieve the perfect balance in the marketplace.

15/7  Wednesday  9 PM - 4 PM 

3.Understanding the Buyer's Mind

Neuromarketing and Consumer Behavior

Discover how emotions, memory, and perception influence decision-making, and learn how to apply neuroscience to understand and motivate consumers.

18/7  Saturday  9 PM - 4 PM 

4. Smart Relationships

Customer Relationship Management and Artificial Intelligence

Learn how AI tools are redefining the customer experience through personalization, service, and loyalty.

20/7  Monday  9 PM - 4 PM 

5. Market Intelligence vs. Market Research

From Data to Insight

Learn deep research methods and when you need broad surveys to make accurate strategic decisions.

22/7  Wednesday  9 PM - 4 PM 

6.Sustainable Excellence

Strategies for Building Competitive Advantage

Develop strengths that distinguish you in the market and ensure leadership and continuity.

25/7  Saturday  9 PM - 4 PM 

7. Mass Market or Niche Market?

Precise Targeting Strategies

Understand the fundamental differences between targeting a broad market and specialized niches to determine the best path for your business growth.

27/7  Monday  9 PM - 4 PM 
 8.Branding

Building an Influential Brand Identity

29/7  Wednesday 9 PM - 4 PM 

9. Impactful Campaigns

From Planning to Impact

Learn how to design and execute marketing campaigns professionally and achieve measurable results.

01/8  Saturday 9 PM - 4 PM 

10. Growth Without Limits

Business Diversification Strategies

Explore ways to enter new markets or innovative product lines without exposing your business to excessive risk.

03/8  Monday 9 PM - 4 PM 

11. Between Individuals and Organizations

B2C vs. B2B Marketing

Learn the differences between marketing to consumers and marketing between businesses, and how to tailor your strategies for each type.

05/8  Wednesday  9 PM - 4 PM 

12. Digital Marketing Dominance

Excelling in the Digital Arena

Master digital marketing tools such as SEO, content marketing, social media, and paid advertising to achieve digital excellence.

08/8  Saturday  9 PM - 4 PM 

13. Social Media Marketing Strategies

Develop effective marketing strategies through social media platforms.

10/8 Monday  9 PM - 4 PM 

14. Success Indicators

Measuring Marketing Performance Effectively

Learn how to make your marketing decisions data-driven through tracking and analyzing key performance indicators.

12/8 Wednesday  9 PM - 4 PM 

15. Precision Influence

Marketing with Data and Artificial Intelligence

Leverage AI and big data to personalize marketing messages, enhance customer experiences, and improve results.

15/8 Saturday  9 PM - 4 PM 

16.Transparency and Trust

The Role of Blockchain in Modern Marketing

Explore how blockchain technologies enhance transparency and credibility in digital transactions and customer relationships.

17/8  Monday 9 PM - 4 PM 

17. Agile Marketing

Fast Methodologies in Changing Environments

Use agile marketing principles to keep pace with market changes and customer needs quickly and effectively.

19/8  Wednesday 9 PM - 4 PM 

18.Integrated Marketing Strategies

Integrating all aspects of marketing communication to ensure consistency and coherence.

22/8  Saturday 9 PM - 4 PM 

19.Integrated Marketing Communications

Coordinating all communication efforts and messages to deliver a consistent brand message across different channels.

24/8  Monday  9 PM - 4 PM 

20.Content Strategies

Planning and creating engaging content and managing it effectively to achieve business objectives.

26/8  Wednesday  9 PM - 4 PM 

21.Business Intelligence Strategies

Collecting and analyzing market data and making informed business decisions based on derived insights.

29/8  Saturday  9 PM - 4 PM 

22.Business Development Strategies and Marketing Plan

Developing a comprehensive strategy and marketing plan to enhance business growth.